Google Enters the Travel Market

In early July 2010, it was announced that Google would become a major player in the travel sector following its entry into the market by its purchase of ITA software for some £460 million. This, coupled with technology advances in the “iPhone” world is likely to see big changes to mobile commerce and the way that travel bookings take place. Google will now be able to use the data of ITA to advise users of where to find the best flights. Initially this will be driving business to travel websites, but inevitably it is likely to see Google selling seats directly to passengers. The development of m technology was also emphasised with BA’s launching of an app for iPhone users, which can also display a mobile boarding pass. With these rapidly increasing technological advances, TMC’s need to ensure that they can offer similar technology and advances to their corporate clients. What is not clear is how traditional contract terms, details of fare restrictions and other legal information is communicated during this process. Whilst technical small print may be hidden somewhere on a website, the significant terms of the Agreement are sometimes so well hidden that the passenger can argue they cannot apply at the time that he booked. Reading the lawyers small print on a mobile telephone is likely to be a challenge.

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In early July 2010, it was announced that Google would become a major player in the travel sector following its entry into the market by its purchase of ITA software for some £460 million. This, coupled with technology advances in the...
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The contents of this article are intended for general information purposes only and shall not be deemed to be, or constitute legal advice. We cannot accept responsibility for any loss as a result of acts or omissions taken in respect of this article.